The illusion of intimacy: parasocial relationships
It’s no surprise that during lockdown our use of digital media has skyrocketed but alongside that so has our engagement in parasocial relationships. What are they and why are they potentially detrimental? So, what exactly is a parasocial relationship? As Refinery 29 puts it: The concept of a parasocial relationship was coined in 1956 by Donald Horton and R. Richard Wohl to describe the way mass media users acted like they were in a typical social relationship with a media fig