Tech Specs: Smart glasses are back and I have...questions
In today’s episode of ‘We’re Living in Black Mirror’, Facebook have released Ray-Ban Stories. If this concept looks and sounds familiar...
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NAVIGATING THE SEA OF CULTURE
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bwmdgroup
- May 19, 2021
Big fashion goes circular
It is no news that the fashion industry has historically played its part in damaging the environment but some of the biggest companies...
bwmdgroup
- Jan 19, 2021
2021 Colour Trends: Inspirational, evocative and usable!
After the year that was, the published 2021 colour trends have a big focus on invoking calm, harmony, serenity with occasional playfulness.
bwmdgroup
- Dec 17, 2020
2021 Trend Predictions
Using our small army of clever connections we turn to the experts to listen to what they think might occur in their fields in the coming...
bwmdgroup
- Dec 1, 2020
How fluid fashion could shape our future
A dress on the cover of Vogue? Groundbreaking. Well apparently, it was! Last week former One Direction star and all-round-heart-throb...
bwmdgroup
- Dec 1, 2020
Many embrace, and some morally oppose Black Friday sales
Thanks to the global online promotions calendar, Boxing Day is no longer the revered retail event it once was. With a record Black Friday...
bwmdgroup
- Sep 21, 2020
The gamification of high fashion
As brands continue to embrace gaming, we shine the light on Burberry, as they show that gaming can be much more than brand sponsorships...
bwmdgroup
- Aug 3, 2020
Melbourne makes mask culture their own
Move over New York City, just because masks are mandatory and the marker of a pretty scary reality doesn't mean that we can't have some...
bwmdgroup
- Jun 22, 2020
#IsoSkin
How isolation is changing our skin and skincare. Source: Photo by kevin laminto on Unsplash Is ISO skin a thing? I can count the number...
bwmdgroup
- May 31, 2020
Social distancing gets fashionable
Social distancing via hat? Yep you read that right As many parts of the world begin to slowly reopen, hospitality and retail venues are...
bwmdgroup
- May 25, 2020
The Class of 2020 Sponsorship
With global sporting sponsorships set to fall $17.2B USD this year, brand across the US are turning to a less likely brand...
bwmdgroup
- May 18, 2020
How COVID- 19 is physically changing our spaces
As restrictions start to ease, will the post lockdown world look very physically different? We explore how spaces are changing to adjust...
bwmdgroup
- May 11, 2020
Fashion moves in home and online
Covid-19 moves consumers towards comfy clothing and more sustainable practices If you’ve been tempted by any of the recent many eDMs,...
bwmdgroup
- Apr 17, 2020
Popular in a pandemic
What our new covid habits are A few weeks ago, we witnessed bare supermarket shelves as the pandemic started to gain momentum, but as we...
bwmdgroup
- Mar 30, 2020
COVID-19, but make it fashion.
Whilst many pack away their iron and slip on their trackpants. The fashion industry is still a part of this new world. Some fashion...
bwmdgroup
- Mar 27, 2020
What does coronavirus mean for influencers?
Being cooped up indoors and unable to socialise with our friends out in the real world, might be a win for the world’s influencers. With...
bwmdgroup
- Mar 16, 2020
Environmental education
As the fashion industry starts to show signs of an increase in conscious consumption and companies are being held more accountable for...
bwmdgroup
- Mar 5, 2020
The other 1%
As the ultra-wealthy get wealthier and the gap widens still, what are some of the newer benefits to being rich? Well if you're really...
bwmdgroup
- Feb 17, 2020
A short list of things we didn't expect from a virus outbreak
No matter how closely you watched 'Contagion' the mass outbreak of the Corona Virus has created some unusual and unexpected results. A...
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