bwmdgroupDec 1, 2021META - facebook's revamp A quick look into the concept of the metaverse, Mark Zuckerberg’s path to creating even stronger connectivity between people, despite the...
bwmdgroupDec 1, 2021Augmented Shopping Brands are getting in to AR to provide new experiences for customers within their owned channels. WALMART X FACEBOOK As part of a...
bwmdgroupNov 18, 2021A few key themes this Christmas (advert) seasonUnlike the Covid pause on the Christmas ads of 2020, this year the festive ads are coming in hard and fast. We have taken the task of...
bwmdgroupOct 13, 2021Navigating the 'meh' this Mental Health MonthAs we find ourselves smack-bang in Mental Health Month, some news and perspectives on our mental health Our iPhones could soon know when...
bwmdgroupSep 29, 2021Australia’s latest dose of vax ads The brands and agencies asking Aussies to roll up their sleeves If you’ve been watching a lot of free-to-air TV lately you’ll have...
bwmdgroupJul 29, 2021Outdoor is back While Australia might still be in various stages of lockdown, a lot of the rest of the world has trickled out and about, and with outdoor...
bwmdgroupJun 16, 2021How ads are adjusting to a new normalAs Australians adjust to snap lockdowns and the country intermittently begins to “reopen”, we all navigate our way back to a new sense of...
bwmdgroupMay 19, 2021Web3, Privacy and a brave new world for marketersJust as we've begun to adjust to swell of economic, political and social changes brought on by the 2020 global pandemic, a new wave of...
bwmdgroupMay 19, 2021TikTok reshaping editorial news TikTok has quickly made a huge impact on the digital world over the last few years. But stories based around TikTok are re-shaping news...
bwmdgroupMay 4, 2021Australia’s budding marijuana marketIt’s been 5 years since Australia moved to legalise medicinal cannabis. Let’s take a look at what’s been given the green light. Weed....
bwmdgroupApr 21, 2021Vaccinfluencers Who and what are influencing our collective willingness to vaccinate
bwmdgroupApr 21, 2021Normalising sexual wellness Conversation and our societal relationship towards sex and self-pleasure is changing.
bwmdgroupMar 24, 2021Pause for thought - The emerging menopause care marketImage source: LJNovaScotia from Pixabay Females make up 49.5% of the world population to date. Around 80% will experience, are...
bwmdgroupFeb 2, 2021Rethinking rituals after covid Photo by Emily Bauman on Unsplash With sudden structural hammer that was the pandemic, societal rituals were reshaped and often entirely...
bwmdgroupJan 19, 20212021 Colour Trends: Inspirational, evocative and usable!After the year that was, the published 2021 colour trends have a big focus on invoking calm, harmony, serenity with occasional playfulness.
bwmdgroupDec 16, 2020Cultural Icons of 2020 For better or for worse, we look at the people that made a big splash in 2020 George Floyd The tragic murder of George Floyd, by US...
bwmdgroupDec 16, 20202021 Trend Predictions Using our small army of clever connections we turn to the experts to listen to what they think might occur in their fields in the coming...
bwmdgroupNov 30, 2020Many embrace, and some morally oppose Black Friday salesThanks to the global online promotions calendar, Boxing Day is no longer the revered retail event it once was. With a record Black Friday...
bwmdgroupNov 16, 2020Our favourite 2020 Christmas ads Christmas ads, along with everything else, look a little different this year.
bwmdgroupNov 16, 2020Pressure on major news networks to remain objective ramps up Major networks are facing greater scrutiny, but are they also showing signs of change?