bwmdgroupNov 18, 2021A few key themes this Christmas (advert) seasonUnlike the Covid pause on the Christmas ads of 2020, this year the festive ads are coming in hard and fast. We have taken the task of...
bwmdgroupSep 29, 2021The TikToks trying to solve true crimesSocial media and in particular TikTok are creating a websleuthing trend. What has spurred it on and is it good, bad or both? In the last...
bwmdgroupSep 29, 2021Australia’s latest dose of vax ads The brands and agencies asking Aussies to roll up their sleeves If you’ve been watching a lot of free-to-air TV lately you’ll have...
bwmdgroupSep 15, 2021Combatting loneliness The "Loneliness epidemic" unfortunately pre-dates the pandemic, which, of course, hasn't helped matters. Here are a few initiatives that...