A few key themes this Christmas (advert) season
Unlike the Covid pause on the Christmas ads of 2020, this year the festive ads are coming in hard and fast. We have taken the task of...
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NAVIGATING THE SEA OF CULTURE
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bwmdgroup
- Nov 18, 2021
Inclusive gaming
Some recent innovations in the gaming sector are pushing to make the community more inclusive than ever before Gaming has unfortunately...
bwmdgroup
- Sep 29, 2021
The TikToks trying to solve true crimes
Social media and in particular TikTok are creating a websleuthing trend. What has spurred it on and is it good, bad or both? In the last...
bwmdgroup
- Sep 29, 2021
Australia’s latest dose of vax ads
The brands and agencies asking Aussies to roll up their sleeves If you’ve been watching a lot of free-to-air TV lately you’ll have...
bwmdgroup
- Jun 17, 2021
How ads are adjusting to a new normal
As Australians adjust to snap lockdowns and the country intermittently begins to “reopen”, we all navigate our way back to a new sense of...
bwmdgroup
- Jun 2, 2021
The latest in internet slang
We help you decode the internet/the young in 2021
bwmdgroup
- May 19, 2021
Web3, Privacy and a brave new world for marketers
Just as we've begun to adjust to swell of economic, political and social changes brought on by the 2020 global pandemic, a new wave of...
bwmdgroup
- May 19, 2021
TikTok reshaping editorial news
TikTok has quickly made a huge impact on the digital world over the last few years. But stories based around TikTok are re-shaping news...
bwmdgroup
- May 3, 2021
I stream, you stream, we all stream...heaps
With a finite amount of eyeballs and time in the day, streaming platforms continue to expand and evolve in the increasingly competitive...
bwmdgroup
- Apr 21, 2021
Vaccinfluencers
Who and what are influencing our collective willingness to vaccinate
bwmdgroup
- Mar 24, 2021
NFTs: the silliest way to make serious money
And why should you care?
bwmdgroup
- Feb 25, 2021
Rise of the anti-influencer influencer
The anti-influencer influencer —A personality who has chosen to use their platform to call out out-of-touch influencers
bwmdgroup
- Dec 17, 2020
Cultural Icons of 2020
For better or for worse, we look at the people that made a big splash in 2020 George Floyd The tragic murder of George Floyd, by US...
bwmdgroup
- Dec 17, 2020
2021 Trend Predictions
Using our small army of clever connections we turn to the experts to listen to what they think might occur in their fields in the coming...
bwmdgroup
- Dec 1, 2020
How fluid fashion could shape our future
A dress on the cover of Vogue? Groundbreaking. Well apparently, it was! Last week former One Direction star and all-round-heart-throb...
bwmdgroup
- Nov 16, 2020
Where are all the movie premiers?
The future of the cinema in a streaming world.
bwmdgroup
- Nov 16, 2020
Pressure on major news networks to remain objective ramps up
Major networks are facing greater scrutiny, but are they also showing signs of change?
bwmdgroup
- Nov 5, 2020
Instagram works to rectify racial & size bias on their platform
Explicit nudity should be fairly easy to define. However, Instagram has been called upon to change their definition of the term....
bwmdgroup
- Oct 20, 2020
What's next for the city that stood still?
A time capsule of Melbourne in 2020. What will it look like in the years to come?
bwmdgroup
- Oct 20, 2020
The younger vote
Making voting cool again, through social platform initiatives, fashion and celeb power
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