top of page
  • bwmdgroup

META - facebook's revamp

A quick look into the concept of the metaverse, Mark Zuckerberg’s path to creating even stronger connectivity between people, despite the distance.

Facebook (or Meta)’s goal of creating the Metaverse has been a hot topic of conversation in the last few weeks, and will only get hotter as the idea becomes a (virtual) reality. While some hate the idea, some brands are parodying the announcement and a lot of us may be more inclined to say shut the laptops and enjoy the real world, others are curious and excited as to what this means for social media as we know it.

If you’re thinking something along the lines of Minecraft, Roblox, or even Habbo Hotel you’re absolutely not on the right track. The Metaverse is working on creating an online world that not only looks just like our real one, it will almost feel like we are there too. New tech is going to help us experience the sensations of touching and feeling something that’s not actually there, while simultaneously using a VR headset to watch that activity unfold in front of us. There will be a lot going on in there, with Russell Brand even covering (and critiquing) in detail the huge push Mark Zuckerberg has made for religious groups to use Meta as a place to congregate.

It also creates a whole new realm for brands to potentially explore - the internet Take-Two if you will. As VentureBeat puts it, “it is a marketers dream”. They go on to say “ the metaverse will likely prove to be a vibrant new marketing channel as the number and diversity of providers grows. Forward-leaning enterprises would do well to devise strategies for this new level of human interaction now to avoid having to catch up to the technology later.” It has a lot of people thinking that in time, we may be using our real world money, to pay for real brands clothes, accessories, and gadgets in the metaverse.

I don’t know about that, but what I do know is:

Grace Henskes



bottom of page